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Aug 24
2011
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How to choose a spokesperson
Because a spokesperson is an extension of your brand, you want to make sure you hire a reliable, well spoken, attractive and professional individual to deliver your company’s message. The Stacey Lee Agency recommends utilizing a reputable agency for all of your talent needs to ensure your tradeshow booth is a success. We recommend reviewing potential spokespersons’ photos, resumes, demo reels and even conduct phone interviews before selecting a final candidate. Our personable and professional sales representatives can help companies dramatically increase sales and ROI. They can demonstrate and talk about products, answer questions and use closing techniques to gain agreement to the sale.
5 Tips on getting the most out of your spokesperson
1. Choose a reputable agency like the Stacey Lee Agency to staff your booth.
2. View a variety of spokespersons and don’t hesitate to conduct interviews or ask for the spokesperson’s previous work history.
3. If you’re unhappy with an agency’s spokesperson selections, ask them to pull more talent for you to review.
4. Provide your spokesperson with your company’s literature well in advance so he or she can be well versed about your company.
5. Coordinate that your spokesperson show up one hour prior to the event in order to go over last minute details and exactly what messages you want your spokesperson to deliver.











